Advertising
Burnett, John (University of Denver, USA);Burnett, John J.;Moriarty, Sandra (University of Colorado,
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This best-selling book gives an introduction to both the theory and practice of advertising.Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
Ficha Ténica
Editora: PEARSON EDUCATION DO BRASIL
Especialidade: MARKETING/VENDAS
ISBN: 9780130477224
Páginas: 0640
Ano: 2002
Edição: 6
Encadernação: Capa comum
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