Marketing Of High-Technology Products And Innovations
Mohr , Jakki J /Sengupta, Sanjit/Slater, Stanley
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The only text on the market that provides readers with the marketing information they need to successfully market high-tech products.Introduction to World of High Technology Marketing; Strategic MarketPlanning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications;Strategic Considerations for the Triple Bottom Line in High-Tech CompaniesMARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.
Ficha Ténica
Editora: PEARSON EDUCATION DO BRASIL
Especialidade: MARKETING/VENDAS
ISBN: 9780136049968
Páginas: 0000
Ano: 2009
Edição: 3
Encadernação: Capa comum
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