Market Based Management
Best, Roger
Avise-me quando disponível
Disponibilidade:
Produto Esgotado.
Best is Professor of Marketing at the University of Oregon. He earned a Bachelor of Science in Electrical Engineering from California State Polytechnic University in 1968. Following graduation, he joined General Electric where he worked in both engineering and product management. In 1971, he received a patent for a product he invented while with GE. He completed his MBA in 1972 and went on to complete his Ph.D. in Business at the University of Oregon in 1975. Over the past 25 years, he has published many academic articles. Most recently, Dr. Best has developed the Marketing Excellence Su
Ficha Ténica
Editora: PEARSON EDUCATION DO BRASIL
Especialidade: MARKETING/VENDAS
ISBN: 9780132336536
Páginas: 0000
Ano: 2008
Edição: 5
Encadernação: Capa comum
Entrega para todo o Brasil
Parcele em até 6x sem juros
Compras com Segurança Total